![]() ![]() Although Lykke Li is still armed with her flagship sad-pop temperament, so sad so sexy can also be disappointingly stale or generic in its form. It’s hard to disguise the fact that so sad so sexy is geared for the mainstream and is an album on which we can find more than a handful of memorable and melodic tunes. Collaborating with producers who have worked with the likes of Drake, Kendrick Lamar or Frank Ocean have brought Lykke Li closer to today’s most popular genres and made her new record far more accessible and radio-friendly than could have been expected. On her fourth LP, titled so sad so sexy, the songstress explores new territories and is heavily influenced by the sound of modern R&B and hip-hop. ![]() Four years later, is Lykke Li as impressive as she was before, and is she capable of recording yet another intricate album? ![]() Often created with raw lyrical message and fresh approach to electronic music production, those previous records beamed with confidence and hypnotic storytelling. Her following records, 2011’s Wounded Rhymes and 2014’s I Never Learn, revealed that her indie pop sound could be impactful, unpredictable, or even life-affirming. This sultry appeal has characterised Lykke Li’s music from the very first days of her career, when she was starting out by sharing music on MySpace and when she released her debut album Youth Novels ten years ago. The Swedish pop star has always been excellent at creating a bittersweet atmosphere on her records, a complex landscape of emotional ups and downs mixed with powerful feminine energy. Lykke Li has not been named the Queen of Melancholia without a reason. After a decade of being one of alternative pop’s most compelling underdog figures, ‘so sad so sexy’ is a disappointment for Lykke Li, feeling like she’s diluted herself to conform to the sound of modern pop. ![]()
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January 2023
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